21-Day Profitable Practice Challenge
Stop Guessing. Start Growing
The step-by-step challenge that shows you exactly how to make more money doing what you love, even if you have limited time and no marketing budget.
You're working hard, you're good at what you do, but the bookings aren't consistent, the income isn't where you want it, and you're not sure what to fix first.
It's not the economy. It's not your location. It's not that people can't afford you.
It's not even your qualifications or experience.
There are newly graduated practitioners with fewer qualifications than you who are fully booked.
The only difference?
They got clear on what was blocking them, set real goals and took action.
Without direction, you end up juggling everything and getting nowhere fast.
You're busy treating clients, running a business and trying to figure out your marketing in between.
Nobody showed you the business side of running a practice.
You got into this to help people, not to become a marketer.
But with a handful of simple changes, you will be surprised how quickly your diary fills and your income grows.
The 21-Day Profitable Practice Challenge gives you the tools, accountability and roadmap to make more money doing what you love.
What we cover
Week 1 - Find your hidden revenue
A full practice audit to identify the roadblocks, money leaks and mindset barriers holding your practice back
Week 2 - Fill your books
Stop posting and hoping. Walk away with a marketing plan that actually brings clients through the door
Week 3 - Your next moves
No more surviving month to month. You'll finish with a clear 90-day plan to hit your income goals
Week 1 - Find your hidden revenue
A full practice audit to identify the roadblocks, money leaks and mindset barriers holding your practice back
Week 2 - Fill your books
Stop posting and hoping. Walk away with a marketing plan that actually brings clients through the door
Week 3 - Your next moves
No more surviving month to month. You'll finish with a clear 90-day plan to hit your income goals
Week 1 - Find your hidden revenue
A full practice audit to identify the roadblocks, money leaks and mindset barriers holding you back
Week 2 - Fill your books
Stop posting and hoping. Walk away with a marketing plan that actually brings clients through the door without feeling pushy
Week 3 - Build your profitable practice
No more surviving month to month. You'll finish with a clear 90-day plan to hit your income goals
This isn't just another program you sign up for and never finish
This is where you do the work, with accountability and support the entire way
This is for you if:
You want your business to work for you, not the other way around
You want your bank account to reflect the effort you're putting in
You want a consistent income without working more hours
You want accountability, someone to hold your hand and give you the step-by-step roadmap to finally make the money you always thought you would
You're ready to show up, do the work and build the practice you actually want
What's included
3 x 2-hour weekly live sessions every Friday at 12 pm AEST with small group breakouts and personalised support - Value $1597
Private group access to ask questions between sessions, so you're never left figuring it out alone - Value $197
Instant lifetime access to Thrive in Practice — a comprehensive 12-week self-paced online course, yours to keep forever - Value $997
Practice builder - $497 early bird
20 spots with payment plans available.
Full price $597 from 28.4.26.
Total value $2791
V.I.P upgrade - $997
Everything above plus 2 x 1:1 sessions with me, your work personally reviewed every week and a full practice audit before we begin. Only 2 spots available.
Total value $3658
Starts 15th May 2026. Limited spots available
Real results from real practitioners
About Me
Hi there.... I'm Anil Mustafa.
Founder of My Appointments practice management software, clinic owner, podcaster and mum of 4.
I understand the challenges and doubts practitioners face because I've been there. From the fear of asking a patient to rebook to imposter syndrome, I've experienced it all.
Like you, I embarked on my practice journey without any marketing or business experience. In fact, I was only 19 when I saw my first patient.
Through trial and error and quite a few tears, I soon discovered a winning formula that allowed me to quickly grow from a solo practitioner into a thriving multi-modality wellness centre with 8 busy practitioners, a Pilates studio and gym.
I’ve now helped countless healthcare practitioners just like you get more clients, create a consistent income stream and build their practice with ease, and I am confident I can help you do the same.
Frequently Asked Questions
Is this challenge suitable for me?
If you're a natural health practitioner wanting to earn more money in your practice, this is for you.
How is the challenge structured?
Every Friday at 12pm AEST we meet online for 2 hours. We kick off with 30 minutes recapping the week, wins, challenges and what we are tackling next. Then 90 minutes of pure implementation where you actually do the work, not just listen to me talk. You will be placed in small breakout rooms where I come to you directly to review your work, answer your questions and help you focus on what will move the needle most in your practice.
When does it start?
First Friday lesson is on Friday 15th May 2026 at 12 pm. There are a total of 3 sessions.
What if I can't make a live session?
If you can't make a session or need to leave early, that's perfectly fine. However I don't want this to be another thing you sign up for and never implement, so if you can't make it, I ask that you let me know what day you will commit to watching the recording and complete the week's work.
Do I have to complete the Thrive in Practice course as well and how long do I have access for?
Thrive in Practice is a bonus inclusion and completely optional. It is a self-paced online course with 42 modules covering everything from A to Z about running a successful natural health practice. Since there is not enough time to cover everything in 21 days, I have included it so you can dive in immediately and work through it at your own pace. You have lifetime access so there is no rush.
Can I claim professional development points for the course?
A certificate of completion can be provided on request for claiming professional development points with your association. It is up to your association to accept the program as continued education.
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